Are you an entrepreneur or Are you going to have a startup sooner or later? Is your product the one and only in the online market – No? Now another question how do you influence people in the dot com world to use your product? Confused??? UX Interface has a solution to these questions.
Staying ahead of your competitors in this online world where evolution at a very rapid pace is very simple, your business needs to adopt new technologies briskly. One of such latest progress in online world is tremendous emphasis on User Experience(UX) Design instead of the conventional UI design. UX or User Experience Design is the necessary element that keeps your product ahead of your competitors, UX determines the success or the failure of your product. UX is the need of the time, companies must adopt UX designs and must learn its benefits.
Some of the big players in the dot com world have already begun to implement UX Design into their product. Companies that wish to stay ahead in the race need to follow the suit quickly, lest the loos the market grip.
People says UX is a new concept and it is new to industry. Is that really true? For a moment imagine the experience of an user. From the very beginning, when the creation has been started, there are users and the user is using something and the other(product). Mostly the concept is same, but being a designer we change the approach. So basically UX is not new at all. Yes ! It was missed in the software industry, which is considered now. Confused? Okay, let’s take a more simple example to understand the concept.
We all are very familiar with water bottles, In medieval time man had developed a lot, they had a shelter and they started eating cooked food but he had a problem of storing water and taking it anywhere he went, so with time and experience he developed a container of animal shell and skin that can store water and could be taken anywhere, but then it was not a very good idea and then he started looking for an alternative and then someone discovered that soil when shaped and dried in sun is a strong container and much portable, but it would dissolve with water again time to look for a better alternative. Then someone accidentally found that soil when baked in fire is a very strong and is not even soluble in water, he then made pots and was very happy that he could carry water with him but then that container too was not protected from shocks and falls , it would break and then again time to look for a better alternative and after millions of evolution plastic and glass bottles were invented and then after some more time its caps were made. The water bottles which we have today has gone through millions of evolution and the one which we have is again changing everyday according to our needs and comfort. The water bottles we have is enriched with experience that took so much of time so this is how we are surrounded by things that have user experience with them and so is the internet.
By applying UX methodology, we try to make things more simple and much efficient and effective. In our day to day life our experiences changes from time to time. The developers are mapping the user’s interaction with the website/mobile applications every time and trying to make it better all the time, which enhances the user’s experience of using a product or website or application, this however is a recently developed technologies in the internet. A UX Designer always needs to research and understand how users are interacting with the website or a mobile app. The information collected is used to make changes in a website/app/software that hopefully improves the User Experience.
The experience of a website can be enriched in a numerous ways, after monitoring the users their interaction we understand what users needs and what not so the UX Designers manipulate and alter the UI elements like the links, buttons, ad placing space, page layout, fonts- size and family. They also find areas with user complaints and work back on them to improve it, Simplifying Complications to improve customer interest.
Pros of having UX Design
Online business is very dynamic they are always changing to lure more and more customers, they are very much familiar familiar with the potential for significant Return of Investment (ROI) of UX research implementations. UX research and design increases the usability of a product which is very important to retain, convert and satisfy the customers. A product with very low usability does not get a very happy user interaction. With the help of proper research and design you can avoid the following problems:
- Unstable Website: Nobody likes unstable websites, all of us want working websites. Too many errors will affect customer’s trust and user will be less likely to use the website.
- Broken Links: A website with good UX directs the user to the expected pages. With too many options on screen at one time is confusing.
- Focus is on Looks over Usability: A good design is not how it looks or feels rather it is how it works. People appreciate good looking websites but always go for the websites with maximum usability.
- Slow and Clumsy Websites: Internet users are very impatient so if a website is loading slowly due to inability to handle heavy traffics users will go elsewhere.
- Illegible Content Placing: People read websites in a specific pattern, and failure to place the content in that pattern reduces page’s usability. Font Choice, link placement, targeting and grammar usage also affects legibility.
- Placing ads at bad places or times: Ads are a necessity, but you need to handle them correctly. Inundating customers with pop-up ads or distracting them from key information are UX mistakes.
- Not being able to Cater for Different Browsers and Devices: People want versatile websites which can be accessed from computer, tablet or mobile if the website fails to open on cross-device and of course cross-browsers then the website needs to get a good design which can be accessed from any device any browser
Nothing is perfect in this world how can the websites be… The websites designed and developed always has some bad or broken links, malfunctioning elements and some amount of incorrect information, which ultimately creates a space for customer support division. Involvement of UX Designers influence the need customer support very much, UX Designers designs with havings these hiccups that require customer support and also work with areas in websites that have received complaints, and Congratulations! Your operation cost is reduced to some extent.
The only goal of implementing UX Design is to enrich experience of user’s interaction with the website. Implementing UX techniques can reduce the time between user’s first interaction with the website and the point of sale, significantly.Ads are real pain in any website but with proper UX analysis, UX designer can design pages in such a way that users spend more time on the website which yields great ad revenue.
What makes us surf the web? Obviously in search of some information, service or a product. If a website/mobile app fails to serve the purpose , the website is neglected by the users, with proper UX research a website can be designed in such a way that the users fulfill their need of service/information/product without much fuss.
User Experience- the name itself says us that it has something to do with users, at UX Interface our entire research revolves around users of a product/service- their need, their emotions, goals, motivations and their actions. With the involvement of UX Designers the company can improve its relationship with its users/clients, besides creating an effective website.
Companies those have priority on UX, can turn into a company-wide shift to a client-shift perspective. The web is an open source for information and people are crazy about the information available all the time but at the same time whenever something new is introduced in the web, people do not trust it, they are highly suspicious. UX research helps significantly to build customer trust. Bugs, misleading links and various elements increase the suspicion on a website. A UX Designer, with his proper analysis and research about user’s interaction with the website, lets them finds and resolve the problems to enhance the trust visitors have in them, making them usable and interactive. Getting user’s trust is really essential to a website’s success.
Need Of The Time
At this point of time where everyone has competitors on the web, the only thing that will make a product successful is UX Research. Business that fails to adopt UX in their digital presence are going to find themselves losing customers to competitors with more usable and interactive website(trustworthy websites). Startups and small companies also need to implement UX Research in their products soon. This will allow them to stay in the competitive digital world, at least with the UX benefits. With the implementation of UX the websites will avoid problems that create suspicion, decrease their support needs, and enrich their customer trust.