Simple is Usable. Precisely if a product is simple user finds it usable. Usability, well usually it means anything that can be used or is available for convenient use or capable of being used. UX is followed to make a product Usable. User Experience focuses on deep understanding of users, what they need, what they value, and also their limitations. In other way it can be explained that what is user’s Pain points. UX best practices promote improving the quality of user’s interaction with perceptions of the product and any related services. In the very initial phase of product design the UX defines the business goal of the product.
What we understand at UX Interface
User Experience ensures that user finds the value what the product is providing them. At UX Interface, we think that in order for there to be a meaningful and valuable user experience the product must be:
- Simple: No complications, that means the basic tasks should be performed easily
- Credible : User must trust and believe what you tell them
- Usable : Site/Product/App should be easy to use.
- Findable : Content should be easily found
- Desirable : Image, identity, brand, and other design elements are used to evoke emotions and appreciations.
- Accessible : Content need to be accessible to differently abled people.
- Valuable : Adding any value to users
UX is a very much necessary in Human-Computer Interaction (HCI) or rather we can call it Human-Machine Interaction. To reach to a good level of UX design one must follow following disciplines(process):
- User Research: Focuses on understanding user behaviors, needs and attitude using different observations and users behavior.
- Usability Evaluation: This method helps the designer to measure the usability of products and its result can be used to identify problems/pain points or issues that need to be improved.
- Information Architecture: IA focuses on the organisation of data, i.e., how data is structured from user’s perspective, as opposed to the system or technical perspective.
- Interaction Design: IXD, focuses on creating systems with well thought out behaviors.
- User Interface Design: The major focus is on anticipating what user might need to do and ensures, that interface has elements that are easy to facilitate, access and understand those actions.
- Web Analytics: The major focus is on collection, reporting and analysis of product data.
- Visual Design: Elegant, pleasing design that is in line with brand goals.
- Content Strategy: Focuses on composing and curating useful content by plotting the creation, delivery and governance behind it.
- Accessibility: Focuses on how disabled individual access or benefits from product i.e., site, system or application.